Black Minds Collective was founded out of a desire and necessity to help African-Americans recognize the greatness in them and their history as it relates to realizing their dreams. It started out as a company focused on dismantling the concept of the "acheivement gap" that African-American students are noted as "suffering" from and reclassifying it more appropriately as a "dream gap"; Where African-American students "insight" of themselves dictated their "out sight" with respects to their lives outcomes. Along the journey along developing products to allow this growth, in particular the P.O.W.E.R Paradigm, it was realized that African-Americans along varied paths were faced with this "dream gap" or allowed themselves to be stunted with just dreaming as opposed to  the "doing" to acheive the vision, the dream. Thus, the Black Minds Collective refocused its efforts on these multiple populations, to assist all African-Americans to "Dream BIG, Dream Bold, and Dream with P.O.W.E.R".